By far the most important aspect of email marketing is the concept of permission. It's the only thing separating you from the spammers of this world, but for many it remains a grey area. It doesn't need to be. First of all, let's clarify what spam is, and then what kind of permission you will need to use Blink Mail. This is so important, because you can end up at the wrong end of the law.
While the CAN-SPAM laws are a step in the right direction for classifying and reducing spam, we don't feel they go far enough. Our definition of spam goes beyond the laws in most countries and encompasses what we believe to be true permission email marketing.
Spam is any email you send to someone who hasn't given you their direct permission to contact them on the topic of the email.
But that's not enough. Permission is a fuzzy word open to interpretation. Let's get into some specific scenarios so it's clear what does and doesn't constitute permission.
You can only email subscribers using Blink Mail if you obtained their permission in any of the following ways.
Basically, anything outside the examples above doesn't equal permission in our eyes, but here are some examples to make sure we're crystal clear.